I am the founder of PromptMarketing, Europe's first consultancy dedicated to visibility in AI search.
I help brands get found, cited and accurately described by AI search systems.
My work covers AI search measurement, brand representation, content, ChatGPT Ads and agentic commerce.
I worked at Google in Dublin for five years. I built advertiser accounts and supported Dutch and Belgian agencies with search and analytics.
I then spent fifteen years at Maxlead and Abovo Maxlead. As head of paid media, I was responsible for EUR 100 million in annual digital ad spend. As Chief Growth Officer, I drove growth for the entire group, with EUR 250 million in total managed media, offline included. I also led innovation, service development and marketing technology strategy.
That work covered search, analytics, advertising and digital strategy for brands across travel, retail, ecommerce and B2B.
I now apply that experience at PromptMarketing. We measure how AI presents a brand, then help teams improve its visibility and representation.
I am also President of the Everywhere Network: 11 independent agencies across Europe and the USA, with more than 2,000 specialists and over EUR 1.5 billion in annual managed media.
I write about AI search, brand representation, measurement and advertising. Read my articles on my PromptMarketing author profile.
I also speak at events and lead sessions for marketing teams. Upcoming ChatGPT Ads sessions include Emerce Academy and Beeckestijn Business School.
See speaking topics and upcoming sessions
Arjan ter Huurne is the founder of PromptMarketing, Europe's first consultancy dedicated to visibility in AI search. He has twenty years of experience in search marketing. He worked at Google in Dublin for five years, then spent fifteen years at Abovo Maxlead as head of paid media, innovation lead and Chief Growth Officer. He is President of the Everywhere Network: 11 agencies across Europe and the USA, with more than 2,000 specialists and over EUR 1.5 billion in annual managed media. His work focuses on how AI systems find, describe and recommend brands. He writes and speaks about AI search, ChatGPT Ads, brand representation and agentic commerce, and trains marketers on ChatGPT Ads for Emerce Academy and Beeckestijn Business School.