Arjan ter Huurne, founder of PromptMarketing
AI search visibility. Twenty years in search, from Google Dublin to Generative Engine Optimisation.
I help brands get understood, preferred and selected by AI. Not just indexed in Google, but represented well by LLMs and agents. PromptMarketing is Europe's first consultancy dedicated to visibility in AI search.
Speaking and bookings · About and author bio · PromptMarketing · LinkedIn
DMEXCO 2026: masterclass and our first booth
23 and 24 September 2026. Cologne, Germany.
I gave the masterclass Bridging GEO and ChatGPT Ads on stage MC7E, fully booked with more than 100 people in the room. PromptMarketing had its first own booth, and I joined the DMEXCO team as Country Representative for the Netherlands.
Read the DMEXCO recap · Watch the masterclass · Marketing Report interview
Upcoming ChatGPT Ads sessions
Emerce Academy, 2 October 2026. Online, 14:00 to 15:00 CEST. How ChatGPT Ads works and what marketers can learn from early campaigns.
View the Emerce Academy session
Beeckestijn Business School, 7 October 2026. Online via Zoom, 10:00 to 11:00 CEST. Opportunities, targeting and creative choices for ChatGPT Ads.
Emerce Academy deep dive, 29 October 2026. A three-hour ChatGPT Ads session where you leave with your own campaign plan.
Read about both Emerce sessions
PromptMarketing webinar series, October and November 2026. Free online sessions. The third is a full ChatGPT Ads masterclass.
Now
Founder, PromptMarketing. I founded the consultancy in late 2025 and launched it in February 2026.
We help brands improve their visibility and representation across ChatGPT, Google AI Overviews, AI Mode, Gemini, Copilot and Perplexity.
- Understand. Measure how AI finds and describes your brand. Compare your visibility and representation with competitors.
- Engineer. Improve content, technical access and trusted sources so AI can understand and cite your brand.
- Grow. Build authority and presence, measure business results, and prepare for ChatGPT Ads and agentic commerce.
President of the Everywhere Network. The network connects 11 independent digital marketing agencies across Europe and the USA, with more than 2,000 specialists and over EUR 1.5 billion in annual managed media. We share practical knowledge about performance marketing. Visit the Everywhere Network.
Jury vice-president, Dutch Search Awards 2025. I hosted Jury Night for 125 jury members across 15 teams.
Lead, ShoppingTomorrow expert group International Marketing. I helped produce the 2024 and 2025 bluepapers on cross-border marketing.
Speaking
I explain how AI changes search, advertising and brand choice. My topics include ChatGPT Ads, AI search visibility, brand representation and agentic commerce.
I offer keynotes, workshops, panel moderation, interviews and conference hosting. I speak in Dutch and English, with Spanish available on request.
I am based in Hilversum and travel across Europe.
Explore topics and book a session or email me about your event.
Recent speaking and media
- Press: Emerce, on the ChatGPT Ads training I give for Emerce Academy, September 2026.
- Article: Beeckestijn Knowledge Hub, ChatGPT Ads grows from one to seven buying routes in a month, September 2026.
- Listing: Emerce100, PromptMarketing included in the research among AI agencies in the Netherlands, 2027 edition.
- Teaching: ChatGPT Ads knowledge session, Emerce Academy, 90 attendees, 2 October 2026.
- Masterclass: Bridging GEO and ChatGPT Ads, DMEXCO, Cologne, September 2026.
- Press: Marketing Report, video interview on the DMEXCO floor about PromptMarketing, September 2026.
- Press: De Telegraaf, on the arrival of ChatGPT advertising in Europe, August 2026.
- Keynote: The AI Shopper, hosted by Whello, April 2026.
- Keynote: Prompt Marketing, Google Community Circle.
- Interview: AI-opener, AI.AM Amsterdam, on how chatbots represent brands, 2026.
- Press: BrandingMag, on brand presence in AI conversations, June 2026.
Selected events
SMX Munich, 2023: "Google's Search Index of the Real World".
DMWF Europe, RAI Amsterdam, 2019: "Success in omni-channel marketing". An independent recap named it among the conference's three best talks.
Other events include:
- eRetail Europe; Emerce eDay, Emerce Fashion, Emerce Performance and Emerce B2B Digital.
- Digital Marketing Live, WebWinkel Vakdagen, Shopping Today and NIMA Marketing Day.
- Online Tuesday, RetailTrends Live, Catch The Shopper and Google Analytics User Conference.
- Search 14, Limburgs Toerisme Congres and Retail & Brands Festival.
- TikTok Connect, 2023; Sponsorreport Jaarcongres at Rotterdam Ahoy, 2021; IAB Nederland, 2020.
The omnichannel case I presented at Retail & Brands Festival won its category.
Interviews and teaching
- Emerce, "Up to date over Digital Marketing", 2024.
- Emerce TV with Billy Grace, 2025.
- Marketing Report TV, 2024.
- DAE Talks: Agency Insights, 2025.
- AM Talks, 2024.
- Bakkie Media, "Degrowth Hacking".
I also teach as a guest lecturer at Dutch universities and universities of applied sciences.
Before PromptMarketing
I started at Google's EMEA headquarters in Dublin in 2006. I built around 150 AdWords accounts in the Jumpstart programme.
I then spent three years on the Benelux agency team. I taught agencies about search, display and YouTube.
From 2011, I worked at Maxlead and Abovo Maxlead for fifteen years. I spent ten years on the management team.
As head of paid media, I was responsible for EUR 100 million in annual digital ad spend. I led innovation, service development and strategy. As Chief Growth Officer, I drove growth for the entire Abovo Maxlead group, with EUR 250 million in total managed media, offline included. I also served as Director Strategy & Partnerships.
Before Google, I co-founded Connect-it telecom as a student in Maastricht. Our team of six students outsold four physical stores combined.
Read my professional bio and articles.
Outside work
Creative, innovative, energetic tech optimist. I enjoy helping people with creative ideas and practical advice.
I speak Dutch, English and business-level Spanish. I also speak some German and French.
I am a proud father of three. I enjoy endurance running, cycling and seven-a-side football.